DIRECTOR, PRODUCT MARKETING - INTELLIGENT AUTOMATION
Director, Product Marketing
Location: United PA
industry-based, consultative approach helps companies evolve into modern businesses. By leading clients in leveraging technologies essential to modern enterprises such as IoT, artificial intelligence, digital engineering and cloud, we enable new business and operating models that unlock value in markets around the world. The company has an unwavering focus on their clients and is led by nearly 300,000 associates, who deliver services and solutions tailored to specific industries and the unique needs of the organizations served.
We are recognized by clients for bringing a collaborative approach to helping them solve some of the biggest challenges, addressing industry trends and market forces that are driving business and IT transformation. From digital native brands to established global leaders, this company helps businesses win in the digital era by engineering the next generation operating model and accelerating digital at scale.
Each member of our team takes responsibility for creating a culture that enables exceptional outcomes.
10% 5-yr revenue CAGR.
#194 of the Fortune 500. On Forbes’ list of most admired companies for 12 years in a row.
#19 on Forbes’ list of World’s Best Employers.
In this role, you will be responsible for spearheading all Marketing activities related to Intelligent Automation. Working collaboratively with Solution Management in the service line, sales/commercial leaders and all functional areas of marketing – including communications, media, global campaigns and programs, events and field marketing – you will be responsible for ongoing solution marketing and for contributing to high-impact, focused digital programs to grow pipeline and enable fast-paced TCV growth.
The ideal candidate is an experienced solutions/services marketing leader with extensive experience in the intelligent automation market, deep knowledge of market dynamics, buyer personas and buying journey, influencers, and automation-related pain-points and needs of G2000 enterprises at various automation maturity levels.
They are excited about how emerging technologies can be used to fundamentally change business models and how work gets done, while understanding that human-centricity must be the attribute at the core of all modern business.
This leader will be a member of the Digital Business Operations Marketing team, which is part of the company's Global Marketing organization.
Deep knowledge of the market, vendor categories and strategies, buying scenarios, buyer personas, and influencers including analysts, advisors, journalists, members of academia
Experience marketing ntelligent automation solutions in the enterprise, fully leveraging the power of digital marketing – social, influencers, paid & earned
Proven track record of working across marketing functions to develop impactful marketing programs that stand out from the noise, build awareness and preference for automation solutions, and generate qualified sales opportunities
Outstanding analytical thinker, a storyteller with excellent writing skills, able to bring the value proposition to life in a crisp, fresh and memorable way
Ability to build rapport and trust among key leadership
Strong focus on analytics and maximizing return on investment
End to end responsibility for Intelligent Automation Solutions Marketing.
Work with Line of Service and Marketing stakeholders to develop and execute the content strategy for Intelligent Automation; develop themes, topics and editorial calendar, including collaborations with DBO Thought Leadership
Develop messaging and content such as infographics, blogs, and social media materials supporting Intelligent Automation
Partner with P&L owners and DBO Marketing Programs lead to develop highly impactful digital marketing programs, with stand-out messaging and tactics for key buyer personas; drive capability-awareness and preference for Intelligent Automation, and build qualified pipeline
Maintain close relationships with sales and account management as well as cultivate client forums that will enable you to be constantly on the frontline of buyer insights and VoC, sales plays & competitive dynamics
Help drive messaging, collateral and sales enablement materials development, with a focus on practical client realities
Curate and maintain a repository of high-impact customer stories, business outcomes and relevant credentials such as analyst recognition, partnerships and awards related to Intelligent Automation
Evangelize the Cognizant Intelligent Automation capabilities internally and externally
Participate in analyst relations activities, including attending and presenting at key analyst events
Be the subject matter expert for the company's Intelligent Automation area within the Global Marketing team. Intelligent Automation currently includes experience-driven process redesign, robotic process automation, artificial intelligence and analytics
Minimum of 10 years solutions marketing experience in a global company, with at least 5 years in the area of Intelligent Automation
Bachelor’s degree required, a combination of Business Administration and Engineering degrees preferred
Knowledge of six sigma principles / six sigma black belt preferred
Proven track record of creatively launching and promoting solutions, with measurable impact to pipeline and revenue
Analytical, critical thinking; storytelling, impeccable presentation and writing skills
Knowledge of primary and secondary market research methodologies, VoC tools
Ability to work effectively in a matrix environment and collaborate with different global and functional areas. Good relationship builder.
Interested in this opportunity? Email your resume to firstname.lastname@example.org and we will have further discussion.
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